23 January 2008

  

A recent study into our relationship with photography has discovered that Europeans prefer ‘un-posed’, natural images and take more pictures of holiday landmarks than anything else.

Europeans prefer impulse photographs to posed family portraits and staged snaps of special occasions, according to research conducted by Epson. In a detailed study of photography habits, 34% of respondents stated that their favourite personal photograph was a natural, ‘un-posed’ shot, whereas posed family portraits accounted for only 29% of preferred pictures. Images of scenery accounted for 21% of Europe’s favourite photos, with snaps of special occasions favoured by just 13% of those questioned.

Jason Savage, Group Product Manager at Epson Europe, says, “Natural pictures have always been very popular, but digital technology has brought with it a new capacity to capture the moment in ‘un-posed’ images. The risk of impulse photography when using film is that there is no possibility to go back and delete a picture if it doesn’t work out. With traditional photo lab development, there is also a cost attached to every picture taken, unlike printing at home where users can simply select the images they want to print.”

“As the digital era progresses, we can see a significant drop in posed photography as digital camera users continue to embrace the enhanced ability to take risks with natural shots.”

Reflecting Europeans’ love for travel, holiday landmarks are the most common subject for photographs across all countries and age groups; with the notable exception of the over 65s, who take more pictures of landscapes than anything else. Special occasions and family portraits are the second and third most common reason for taking photographs respectively, according to the study.

Men and women have very similar photography habits, although men do take more photographs of sporting events and women are more likely to take photographs of special occasions. 82% of Europeans display their favourite photographs, but significantly more women display photographs in their wallet/purse and bedroom than men.

Further details revealed in the research explain exactly why Europeans show such an attachment to the printed image. The majority of respondents stated that they would find a world without their favourite photographs as sad, colourless and even impersonal.

Savage says, “Epson printers offer two printer ranges to meet customer needs. For those seeking a printer for everyday needs such as letters, homework, reports and occasional photos, DURABrite™ Ultra ink models are the ideal choice. For photo quality that is better than the photo lab, Epson’s Claria Photographic Ink range of photo printers, offers six colours for photos that are crisp, sharp and vibrant. This premium range ensures that   D-SLR or high-resolution camera owners are reaping the benefits of their digital imaging technology. All Epson’s printers feature individual ink cartridges, so only the colour that is used needs to be replaced. It really is easier than ever before to print photos at home and the result is vibrant, long lasting photos that will stand the test of time.”